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The Inbounds, vol. 2: How to create the best Buyer Personas. Guest Speaker: Tiphaine Amblard from HubSpot

Finance manager Katherine. IT specialist Chris. Freelance designer George. Do you know who your business's buyer personas are? And exactly how much do you know about them?

Buyer personas are a semi-fictional representation of your ideal buyers based on data, interviews, and some educated guesses. Personas help us all - in marketing, sales, product, and services - to internalize the ideal customer we're trying to attract, and relate to them as real humans.

Having a deep understanding of your buyer personas is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. If you want your company to grow better, you need detailed knowledge about your ideal customer.

In this free evening webinar we will cover the following topics:
  • Introduction to Buyer Personas.
  • Why are they important for your company?
  • How do you define your organization’s Buyer Personas?
  • Developing your Buyer Personas.
  • How to do it with HubSpot.
A buyer persona is essentially a definition of your perfect client presented in a way that sounds like it’s talking about a specific person. This makes it easy for your team to remember your persona and keep them in the front of their minds. Do you have your eye on them?

About our special guest speaker: Tiphaine Amblard, HubSpot
Tiphaine is a French Inbound Professor, based in Berlin, with a strong sales background. Her main goals are to help French speaking people grow and develop, as well as discover new places in the world, new people and local cuisine. She is passionate about education and tech

Moderator: Ivan Bondokov, Limacon
Ivan is one of the founders of Limacon, which is the first service provider of HubSpot for Bulgaria. Limacon helps companies in Bulgaria and abroad build and manage successful marketing strategies, digitize their business processes and increase and optimize their sales activities. For the past several years Ivan has successfully completed over 40 projects for sales processes implementation and optimization and has helped companies increase their sales with up to 40%.

The Inbounds is the newest online event series of Limacon where we will discuss the latest trends in the world of sales and marketing. Once a month we will be inviting an exclusive guest – a guru in their field, and together with our community of marketing and sales geeks from around the world, we will go through a series of talks and discussions.

Our guests will be mainly professionals working actively with HubSpot or operating in the field of inbound sales and marketing. For our first edition we had the pleasure of speaking with Kyle Jepson about the Frictionless Selling Framework.

We would be glad to have you as our audience in front of your devices in the safety of your homes. 
Guest speaker
Tiphaine Amblard, HubSpot

Ivan Bondokov, Limacon

90 minutes

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